International Event Planning: Hotel & Venue Selection

April 24th, 2012

Brussels Dolce La Hulpe

One of our biggest considerations for our international events is the venue we choose in each city.  We have found that many brand name hotels carry the same quality in Europe as they do here (Ritz, Dolce), while others can be much, much nicer than their American counterparts. (We just had an event at a Crowne Plaza in Dublin that’s a gorgeous & modern 4-star hotel with amazing service.)

Again we do have to rely on websites to give us a sense of the property; we have to see good photos of the meeting spaces & sleeping rooms.  For our clients in particular, we need to find unique venues; there must be some sort of interesting history, architecture or modern design for them to want to bring their attendees to it.  We also look for meeting rooms with great views & windows are a must!  (We have found attendees learn & retain much more in meeting rooms with a view.)

Since our guests are there for 3 or more days it’s important to us to have distinctly different spaces for classes compared to where meals are held. Having outdoor spaces available for night time events are key to a successful event as well.  After 8 hours of learning you need to give the attendees somewhere interested to enjoy their evening activities.

Don’t forget to ask what their commission structure is for bringing a group to their venue.  While not as common as in America, we’ve found venues will work with you on this; we even had one property come up with a commission rate to get our business.   In this current world economy, everyone is working harder to win your business!

Event Case Study: Tiny Wedding!

April 6th, 2012

Michael & Alison eloped here from Scotland and only had a few attendees…9 people in total!  You really can have a beautiful wedding for a small group AND during the middle of winter.  This wedding was in February and it was gorgeous.  We chose an historic chapel at Rock Ledge Ranch for the ceremony then went for a dinner at the Garden of the Gods Club where the couple also stayed for a few honeymoon nights.  With traditional red roses and live plants we created a simple, but elegant wedding.

Non Profit Event Case Study: Family Polo Day

March 29th, 2012

Family Polo Day is a non-profit fundraiser for scholarships to a prestigious private school (The Colorado Springs School).  They wanted to broaden their attendance base.  Normally, the only people who came were parents of students at the school and they wanted the whole city to come.  We did an aggressive media campaign including newspaper, magazines, e-blasts, billboards & more. We had over 800 guests at the event and at least 300 were new to the event and not affiliated with the school.  The event itself included a live polo match, food stations, bars, a huge kids area with rides and games, a live band, and lots of fun!  Lesson learned: Marketing your event is extremely important! Don’t be afraid to marketing through your local media.     

 

 

 

 

International Event Planning: Vendor Selection

March 20th, 2012

We’ve been asked a lot lately about the events we’ve planned overseas. People want to know how we got the business, how we find vendors and what are the best locations.  So we decided to start a series of blogs with some insight into our process of working on international events.

Ashridge Conference Center outside of London

One of the keys to any successful event is finding quality vendors.  We’re able to send some very experienced staff overseas to manage our events, but we have to rely a lot on the event professionals in the countries we’re in.

  • • One of the first things we do is check to see if there’s a local ISES chapter.  If there is, our job becomes a lot easier!  But even if there is a local ISES chapter, we end up relying on searches online to find our vendors.
  • • We need to see a professional website with great photos that really show their expertise & experience.  Depending on the country, it’s important to us if they specifically cater to English speaking clients.  Many companies will have a special section on their website that explains just that.
  • • Most of our events are corporate trainings with 20-80 attendees flying in from all parts of the world, so the proximity to the airport also comes into play.

All in all, it’s really similar to planning events in your own backyard; you just have a lot more research & vetting to do in order to find the right vendors for your international events.

(Next up: Hotel & Venue Selection)

Fundraising Event Case Study: Cowboy Cotillion

February 19th, 2012

This event we produced for the Pikes Peak Partnership, who provides resources to people with mental, physical and cognitive disabilities. It was their annual fundraiser that had bad attendance and no press. Their Executive Director went to a Forté Events produced event & asked for our help. We moved the venue from a hotel ballroom to the Pro Rodeo Hall of Fame (obvious fit for the theme & a lot less décor needed!) We kept the name ‘Denim & Diamonds’ and really played up the diamonds aspect. All guests went to a guarded room with a table of diamonds on it. Three were real diamonds, the rest cubic zirconium. Each guest picked out a diamond that was put into a numbered & branded jewelry bag. Local jewelers were onsite and verified the actual diamonds and the three winners were announced during the program.

We also provided a ton of activities at the event: western themed food stations, a live country band, line dancing lessons, an arm wrestling contest, bungee bull competition, live rope tricks & lessons, ‘diamond dusting’ face painting for adults and a photo booth with Denver Broncos players. There truly was something for everyone! The press responded to the event and helped us promote the fact that you could win a real diamond by supporting this great cause. A local country radio station even did a remote broadcast from the event. The end result was a doubled attendance from the year before (& a lot more money raised!)

Lesson to take from this: find a press-worthy aspect of your event to help get people in the door!

Click here for a full set of photos from this event.

Forté Events Presents Event Planners Business Boot Camps!

November 10th, 2011

Boot CampHave you found yourself asking these questions lately?:

Do I have the business of my dreams?

Why aren’t all the events I produce profitable?

Why is my work/life balance totally off?

Why aren’t I working with my “perfect clients”?

If you have, you need to attend one of Forté Events Business Boot Camps.

Boot Camp is a 3-½ day intensive workshop with the Forté Events team and our vendor partners.  We have developed an amazing “hands on” curriculum that will help you build a business that will create the life you want. We only work with two to four businesses at one time so the information is based on your specific needs. We will help you solve issues and create a solid 90-day plan to implement changes.

But don’t listen to us, here’s what past attendees have said:

“After attending Business Boot Camp my life and business have changed forever!” -Teresa Sandros, Bliss Events,

“The business bootcamp with Forte Events was hands down the best 3 days I’ve spent on my business yet. “ -Brandi Reiland, Owner, Soiree Weddings & Events

“Bootcamp really helped me to re-establish my focus, my goals, my priorities to help manage my busy schedule and produce a much more profitable and happy business.”  -Danielle Snelson, Owner, Joie Events

The next bootcamp takes place in beautiful Colorado Springs, CO from December 6-9, 2011(more will be offered in 2012 too.)

To learn more & register go to:  http://www.forteevents.com/business-boot-camps

Non Profit Case Study: Vineyard in the Village

October 17th, 2011

Stomping on GrapesThis  particular client had never made more than $8K in its 30 year history.  Then we produced the event and they made $68K! We moved the event from a ballroom to a barn; built a vineyard guests walked through to enter the event, had  5 unique food and wine stations representing 5 countries with music and décor to depict each country.  We had an authentic grape stomp competition that attracted 40 teams in its first year.  Instead of a silent auction, we created an open air market…inexpensive gift items were donated; people bought everything cash and carry.  Amazing what a fun event can do to the bottom line!!